![]() The CRM industry has been growing at a crazy pace in recent years. Relevant information like stats and analytics are instantly created from any number of readily-available data sets, while team member task assignments can be as simple as drag-n-drop action. With CRM you get readable versions with useful charts featuring extensive data and customer histories. This is where a lot of software companies take pride, providing an upgrade from dreaded static spreadsheets, and complicated funnels/sales pipelines. There’s also an emphasis on the user-friendliness of today’s CRM. To streamline means to have all that essential data in one place-the ability to analyze, organize, and optimize-so that companies can paint their best customer behavior portrait. CRM achieves this by combining what could be several different programs into one single platform: customer communication, email marketing, phone, data logging and retrieval, reports and analytics, work task assignment, etc. ![]() “Streamline” is understood as making things faster and easier. OK, so, customer relationship management software is there to help streamline work for the sales team-or a number of other purposes such as social media management, leads/contacts organization, customer support, email campaigns, lead scoring, subscriptions, sign-ups, etc. Synthesis: Good CRM software should be a snap to set up and a piece of cake to learn. Thesis: CRM software saves your business time.Īntithesis: Setting up and learning how to use a CRM takes time. Let’s take a step back and approach the CRM question tangentially, using some good old fashioned dialectical reasoning:
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